1.0Australian Type Foundryhttp://www.atf.com.auWayne Thompsonhttp://www.atf.com.au/author/wayne/rich600338<blockquote class="wp-embedded-content"><a href="http://www.atf.com.au/work/buderim-ginger-wordmark/">Buderim Ginger wordmark</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),c=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]');for(r=0;r<c.length;r++)c[r].style.display="none";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if("link"===t.message)if(s=l.createElement("a"),n=l.createElement("a"),s.href=a.getAttribute("src"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf("MSIE 10"),s=!!navigator.userAgent.match(/Trident.*rv:11\./),n=l.querySelectorAll("iframe.wp-embedded-content");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute("data-secret"))a=Math.random().toString(36).substr(2,10),r.src+="#?secret="+a,r.setAttribute("data-secret",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute("security"),r.parentNode.replaceChild(e,r)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="http://www.atf.com.au/work/buderim-ginger-wordmark/embed/" width="600" height="338" title="“Buderim Ginger wordmark” — Australian Type Foundry" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>http://www.atf.com.au/wp-content/uploads/2020/11/Buderim-Ginger-bottle-and-glass-custom-typography-wordmark-branding-Wayne-Thompson-Australian-Type-Foundry.jpg1000667Buderim Ginger is a long-established retailer of ginger products with a great reputation Australia-wide. Their previous wordmark was accessible and carried a huge amount of brand equity, but had become dated for the modern marketplace. Buderim’s agency Bow and Arrow briefed Australian Type Foundry to update the wordmark with a dynamic and lively feel but still with a hand lettered construction to minimise disruption of the brand equity. These images show the wordmark in production and in context on the revised packaging by Bow and Arrow. Check out Buderim’s product range here.