A geometric sans with a humanist twist! Officeworks required a workhorse typeface for widespread web and print use, and their agency AJF Partnership Melbourne came to us. The fonts needed to harmonise with the widely-recognised Officeworks identity and be versatile enough to appear in web text, price points and large display uses. A family of five standard weights and four condensed weights was the perfect solution for them, all based on simple shapes with clarity suitable for computer screens.
The family included display weights for feature and headline use, with numbers specially created for use in online price points. Four condensed weights were also produced for use in space-limited environments such as print catalogs, and also hinted for the web.
The font family was rolled out across the Officeworks online portals in 2017.
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