M&C Saatchi Sydney commissioned Australian Type Foundry to design a custom sans-serif font family for a client in the tourism sector. Despite being primarily a text font, it incorporates some quirky letterforms to facilitate brand recognition when used in larger sizes. The target market for this font includes many European zones, so it contains a full international Latin character set. This font also contains four sets of numerals. That gives this font family versatility across a wide variety of text types, from advertising to financial documents.
See also: ABCSans