A typographic re-brand.
Australian Type Foundry was contracted by the law enforcement agency of a South East Asian nation to undertake a complete typographic re-brand in 2014. The mammoth task included a marquee branding typeface, a family of 10 sans serif fonts and a text family of 4 serif fonts. The families were designed to work together in the communication of a ‘friendly authority’ for the law enforcement agency, and were employed across a wide range of agency collateral from vehicle livery and officer uniforms to internal documentation. The project spanned a period of 9 months from start to finish. Advertising Agency: Futurebrand
- Custom type
- Typeface Design