brandmark

Do you design logos using type but don't know how to customise them? Would you like to create vivacious typographic solutions for your design practice? In this workshop, I'll show you my technique for creating a typographic wordmark or logo. Using the example above, I'll start with the drawing stages and demonstrate how I refine and improve the letter shapes, flow, and discuss the merits of ligatures, cursive joins and baseline consistency, as well as other lettering styles. I will also show you how to use tracing paper to improve your design in stages before photographing your wordmark and vectoring...